on and offline
media planning
Atlantide is a strategic, above-party consultant with no financial connection with any publisher and on the b2b market since 1997, capable of operating very well in the complex world of the online and offline trade press.
Entrust us with your budget: we shall optimize it by creating a well-targeted media plan and choosing only the most appropriate media to bring your message to the highest possible number of truly interested persons.
Having identified the ideal media mix, Atlantide will negotiate the best price for you, present the most efficient media plan and support you in all phases – creativity included – right up to quality control.
offline: we know well the trade magazines present on the market and can identify the ones closest to your target by analysing all relevant characteristics
online: we evaluate such indicators as the number of visits, rebound and reply rates, CPC and CTR, the reliability of the data base and the available tools (DEMs, Newsletters, banners…). As an alternative, or a complement, we consider the opportunity of campaigns on Google (research or display) and/or on Social media.
Try us out: we’ll surprise you!
…and remember: thanks to the agency commission granted to us by the media, the planning service for you is free!